Project 02 — Dogwalkers Rebrand

A walk worth savoring.

A 2019 rebrand for Dogwalkers Pre-Rolls — packaging, voice, and digital rollout, recognized by the Clios for Best Design and Packaging.

Client: Dogwalkers
Our lane: Copy · Voice · Social
Year: 2019
Award: Clio · Design & Packaging

2019 Clio Cannabis Award

Best Design & Packaging.

The brand voice we built

"Dogwalkers are cannabis pre-rolls inspired by the simple pleasure of leisurely strolls with our special pup, Bailey. We believe the best pre-rolls offer a moment of unconditional enjoyment, just like a walk around the block with your loyal four-legged friends."

"That's why we make Dogwalkers with wholehearted affection. Only premium flower. Always expertly crafted."

Every word of the brand's voice — from the pack to the feed — written to sound like that walk feels.

Identity