Full Spectrum Love.
A second-year campaign celebrating queer voices in music with a louder, more layered story — built to uplift marginalized voices through the lens of independent artistry.
Rythm Pride 2021 all began with the idea to celebrate and uplift marginalized voices through the lens of independent artistry.
We led the marketing end-to-end: sourcing talent — including The Vixen of RuPaul's Drag Race — writing scripts, curating music, and collaborating on visual aesthetics across every touchpoint.
The campaign brought together queer Black artists for a series of intimate performances, conversations, and editorial drops. Across socials, the rollout pulled in over 100,000 views and built a platform for Full Spectrum Love to become a recurring season at RYTHM.
Three voices. One spectrum.
Lights up. Roll camera.
Celebrate #FullSpectrumLove
with RYTHM.
- Program Director
- Deme Spidle
- Producer & DP
- Casey Gordon
- BTS Photographer
- Connor Weitz
- Designer
- Sarah Hinman