An education in queer history.
A Pride campaign that turned retail into a classroom — built for the swipe, designed for the page.
Create an interactive program that extends beyond in-store retail purchases.
Consumers could buy a battery in-store, then visit the brand's IG to learn LGBTQIA+ history and test their skills on story quizzes. We also lent a platform to market partners in the Pride community video — turning every swipe into a small lesson and every battery into a doorway.
One template. Twenty-six stories.
A pagination system designed so every honoree, quiz, and call-out spoke with the same voice — across partners, platforms, and swipes.
Hand in hand.
Four lives. Four chapters.
Khadijah Tribble, cannabis equity advocate. Gilbert Baker, creator of the Pride flag. Dennis Peron, father of medical marijuana. Paul Scott, LGBTQIA+ health advocate. Each honored with an intro, a story, a quote, a legacy — and a quiz to make it stick.
Swipe up. Show up.
- Brand Lead & Copy
- Deme Spidle
- Social Media Manager
- Jesse Carpender
- Producer & DP
- Casey Gordon
- Designer
- Kasumi Chow