Truistic Media is a collective of strategists, filmmakers, designers, producers, and engineers who come together per project — for artists, nonprofits, universities, and mission-driven brands. No office. No hierarchy. All craft.
Consider it handled.
Campaign · 2021
Rythm Pride '21
Full story →
Rebrand · 2019
Dogwalkers
Full story →
Social · Revolt TV
Surface Level
Full story →
Strategy · Green Thumb
FOOTPRINT
Full story →
Social system · 2020
Rythm Pride '20
Full story →
Campaign · 2023
Nissan
See the work ↓
Social campaign · 2023
TGI Fridays
See the work ↓
Nonprofit · Juneteenth
Free Root Operation
See the work ↓
Client site · 2026
Sonia Camacho
Visit ↗
Client site · 2026
Deme Spidle
Visit ↗
Our production · 2026
True Sessions
Enter →
Brand site · Rebrand
Dogwalkers
Visit ↗
Brand site · Campaigns
RYTHM
Visit ↗
Brand site · Campaigns
Good Green
Visit ↗
Bench · Engineering
Shanks Software
Visit ↗
Bench · Art direction
The Portfolio Book
Open ↗
Demo · 2019
JD Studio
Launch →
Demo · 2018
FindaSpot
Launch →
Queer Black artists, intimate performances, and an identity that anchored every touchpoint — a campaign that turned a Pride moment into a recurring platform.
Full storyPackaging, voice, and digital rollout for a cannabis brand built on the simple pleasure of a stroll with a good dog — recognized with a 2019 Clio.
Full storyEight episodes turned into moments built for the feed — short-form, carousel storytelling, and captions that meet the audience where they live.
Full storyA 38-page proposal for an in-house music program serving BIPOC and independent artists — pitched, greenlit, and proven with Pride '21.
Full storyA Pride campaign that turned retail into a classroom — every swipe a small lesson, every battery a doorway.
Full storyA national heritage-month campaign built around real APA storytellers — creator collaborations and a frame system that carried every voice, from static posts to 9:16 films.
See it in Zakia's bookA month of honoring Black culinary pioneers — Edna Lewis, Norbert Rillieux, Lloyd Augustus Hall — with typography-led design that put their stories on every plate in the feed.
See it in Zakia's bookA campaign asking allies to donate rest — pledging PTO in support of Black women's wellness and liberation, with visuals that balance urgency, celebration, and care.
See it in Zakia's bookSelected work spans our members' careers — campaigns, brands, and programs made by the people who now make up Truistic.
Strategy and story move people — then we design and build the places they land. Brands we've worked on, sites we've shipped, and demos you can open right now.
Brands we've worked on
Brand · Rebrand
The Clio-winning rebrand, out in the world — packaging, voice, and a brand built on a walk with a good dog.
rebrand · packaging · voice Visit the site ↗
Brand · Campaigns
Home of the Pride '20 and '21 campaigns — story-first cannabis marketing that turned retail moments into a recurring platform.
pride '20 · pride '21 · social Visit the site ↗
Brand · Campaigns
Green Thumb's giving-back brand — part of the family our members have built campaigns and music programs for.
gti family · campaigns Visit the site ↗From the bench
Bench · Engineering
Our lead engineer's studio — the practice behind Truistic's web builds, from portfolio sites to production apps.
design · build · ship Visit the site ↗
Bench · Art direction
Our creative director's book, page by page — Nissan, TGI Fridays, Free Root Operation, and more.
zakia rowlett · 25 pages Open the book ↗Live for clients
Client site · 2026
The personal site of a software engineer and content creator — her work, writing, and a travel journal, designed and shipped end to end.
next.js · react Visit the site ↗
Client site · 2026
A portfolio for a Chicago digital storyteller — copywriter, music strategist, singer-songwriter — built to put the words and the records front and center.
react · vite Visit the site ↗Built in-house
Our production · 2026
The brand-built home for our live music recording series — sunset grain, terpene science, and the episodes themselves, designed to feel nothing like this page and everything like the room.
brand · web · series Enter the experience →
Our storefront · 2026
The site you're on right now — designed and built by the collective it advertises. If it sold you on us, consider the case study closed.
in-house · no build · meta You are here →Playable demos
Demo · 2019
A production tracker for a working jewelry studio — QR-labeled benches, jobs from intake to display case, and a pricing estimator.
react · typescript · react router Launch the demo →
Demo · 2018
Seattle's parking problem, solved by renting out unused driveways — browse a hand-drawn map, reserve a spot, print a pass.
vanilla js · hand-drawn svg map Launch the demo →No shortcuts. We chase what makes you unmistakable — and build it to last.
Content that reads like culture, not like content.
From treatment to final cut — commercials, sessions, and sound with substance.
Fast, beautiful, and yours — experiences engineered, not templated.
We audit every brand we touch through a lens of authenticity and cultural resonance. If it wouldn't survive contact with the real community, it doesn't ship.
Performance matters — we watch the numbers like hawks. But we optimize for real impact: platforms built, communities moved, stories that outlive the campaign.
We build stages for voices the mainstream skips — especially in music communities that have been underrepresented for too long. It's the through line of everything we've made.
We get to know you — the mission, the audience, the moment you're in. No intake forms doing the listening for us.
Strategy first: we dig for the angle that makes your story yours, then agree on what we're making and why it'll work.
We assemble your crew from the bench and agree every rate before work begins. The contract is split transparently between the people actually making the thing. No surprises — for you or for them.
Production. You'll always know where things stand — check-ins at every milestone, work in progress you can actually see.
Delivery and launch, with everything packaged to live beyond the handoff — files, guides, and the rollout plan.
A proper closeout: what worked, what's next, and the case study that turns your project into proof.
We're not a traditional agency. There's no office to pay for and no hierarchy to feed — so your budget goes to the people making the work, and every rate is agreed before work begins.
Sliding-scale scopes for the ones building from scratch — a single, a rollout, a brand that finally looks like you sound.
Campaigns, rebrands, and sites scoped to real budgets — with the strategy depth big agencies save for big retainers.
Full-bench engagements: strategy through production through web, with one crew and one transparent contract.
Every engagement is scoped per contract — tell us where you are and we'll meet you there.
Truistic Media was founded by Deme Spidle — copywriter, strategist, singer-songwriter, storyteller — on a simple belief: digital storytelling moves both the brain and the heart, so every project deserves intention, strategy, and soul.
Around that belief is a crew of specialists — creative direction, editorial, story, social, production, operations, photo, and engineering. We assemble per project, so you never pay for people who aren't on yours.
You bring the mission. We bring the bench. Rates agreed up front, stories told all the way through.
Start the conversationNot every project starts with a big budget — that's fine. Tell us where you are and what you're reaching for, and we'll find the way in together.